Research & Consulting – Manufacturing

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A Delhi based MSME in the steel industry needed an overhaul of their business strategy and plan. They reoriented their Go-To-Market Strategy leveraging our Research and Consulting services.

One of our clients is a Delhi based MSME engaged in the business of manufacturing steel forgings. It has been successfully operating in the market for a long time. But changes in the market dynamics necessitated a redraft of business plan which included the following -:

  • Assessing market opportunity & conducting feasibility study
  • Assessing the current state of business & operations
  • An independent, unbiased value chain analysis 
  • Go-To- Market strategy

We employed the following approach to achieve the client objective.


Market Assessment & Value Chain Analysis

  • Portfolio analysis: Highlighted overdependence on the traditional auto components business which made up to an almost 65% of their annual revenue.
  • Market & Regulatory landscape analysis: Highlighted critical sustainability threats across existing auto components portfolio as a result of Electric vehicles (EV) and Bharat Stage 4 (BS-4) emission norms
  • Value chain analysis: Highlighted the need to move towards lighter components for the new focus area – EVs. Flagged high focus on steel forgings for existing conventional fuel vehicles. 

Go-to-Market Strategy: Implementation Support

  • An end-to-end recalibration of the company’s value chain across functions 
  • Introduced a team of EV experts to enable move to EV business. We tapped into our rich network of advisors to quickly close these key positions.


Portfolio rejig – reduced dependence on traditional auto components business from 65% to 20%

Established new strategy – EV market focus, in line with market dynamics & regulations

Value chain recalibration – move to manufacturing new light weight Al-Mg components for EVs from steel forgings for conventional fuel vehicles

Repositioning, through reengineering across functions such as sourcing, machinery, human capital and marketing

Enhancement of capabilities to become nimbler, growth-oriented and future ready with focus on emerging segments like EVs